{"title":"WHITE LABEL","description":"","products":[{"product_id":"labrum-africa-day-track-jacket","title":"White Africa Day Freetown Track Jacket","description":"\u003ch5\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eLoose fit.\u003c\/p\u003e\n\u003cp\u003eMade in Portugal.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e100% PL.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"ltr-2pfgen-Body-BodyBold\"\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cb\u003e\u003ci\u003ePlease note this is only available for pre-order. We will need 3 - 6 weeks from order date to complete the order.\u003c\/i\u003e\u003c\/b\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLong-sleeve woven track jacket in blush. Featuring the LABRUM Freetown print. Embroidered Pan-African flag and LABRUM logo at chest. Stand collar. Front zip fastening. Zip pockets. Elasticated cuffs and hem. Fully lined. Loose fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe LABRUM Africa Day 2025 capsule collection celebrates heritage, unity, and the power of storytelling through design. This limited-edition drop features a tracksuit available in two colourways, a graphic T-shirt, hoodie, and caps - each piece inspired by the rich cultural narratives of the African continent and the spirit of connection at the heart of LABRUM. 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Featuring the signature LABRUM Freetown print. Embroidered LABRUM logo at side. Mid-rise. Concealed drawstring at elasticated waistband. Two-pocket styling. Back zip pocket. Elasticated cuffs. Fully lined. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe LABRUM Africa Day 2025 capsule collection celebrates heritage, unity, and the power of storytelling through design. This limited-edition drop features a tracksuit available in two colourways, a graphic T-shirt, hoodie, and caps - each piece inspired by the rich cultural narratives of the African continent and the spirit of connection at the heart of LABRUM. 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Featuring the LABRUM Freetown print. Embroidered LABRUM logo at chest. Stand collar. Front zip fastening. Zip pockets. Elasticated cuffs and hem. Fully lined. Loose fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe LABRUM Africa Day 2025 capsule collection celebrates heritage, unity, and the power of storytelling through design. This limited-edition drop features a tracksuit available in two colourways, a graphic T-shirt, hoodie, and caps - each piece inspired by the rich cultural narratives of the African continent and the spirit of connection at the heart of LABRUM. Crafted with intention, this collection is a tribute to African identity, community, and creativity - designed to be worn with pride.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Freetown print explores everyday life in Sierra Leone's capital city through textiles \u0026amp; illustrations. The print is inspired by Mamie Bakie, our founder's grandmother, a fruit and vegetable trader.\u003c\/p\u003e\n\u003cp\u003eIn this collaboration LABRUM and illustrator Masha Karpushina showcase the individual aspects of working lives; from the mountains to that of the sea, with each part playing a critical role in the harmonious ecosystem.\u003c\/p\u003e\n\u003cp\u003eHighlighted in the illustrations are fishermen, farmers, and traders working to make ends meet, capturing the essence of a common goal in Freetown and cities alike:\u003c\/p\u003e\n\u003cp\u003e'Work to live'\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Labrum London","offers":[{"title":"S","offer_id":55442226413947,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":55442226446715,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":55442226479483,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":55442226512251,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":55542625272187,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0070\/6976\/1588\/files\/05_1_logo_last.jpg?v=1748346375"},{"product_id":"labrum-africa-day-hoodie","title":"Africa Day Hoodie","description":"\u003ch5\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eOversized fit.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMade in London.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e100% CO.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"ltr-2pfgen-Body-BodyBold\"\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eLong-sleeve cotton hoodie in black. Featuring the Africa Day NOMOLI graphic screen printed in Pan-African colours at the centre back. LABRUM logo at chest. Drawstring hood. Kangaroo pocket. Rib-knit cuffs and hem.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eThe LABRUM Africa Day 2025 capsule collection celebrates heritage, unity, and the power of storytelling through design. This limited-edition drop features a tracksuit available in two colourways, a graphic T-shirt, hoodie, and caps - each piece inspired by the rich cultural narratives of the African continent and the spirit of connection at the heart of LABRUM. Crafted with intention, this collection is a tribute to African identity, community, and creativity - designed to be worn with pride.\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Nomoli is a longstanding symbol of protection, wisdom, and good fortune. 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