{"title":"LABRUM AFRICA DAY COLLECTION","description":"","products":[{"product_id":"labrum-africa-day-track-jacket","title":"White Africa Day Freetown Track Jacket","description":"\u003ch5\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eLoose fit.\u003c\/p\u003e\n\u003cp\u003eMade in Portugal.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e100% PL.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"ltr-2pfgen-Body-BodyBold\"\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cb\u003e\u003ci\u003ePlease note this is only available for pre-order. We will need 3 - 6 weeks from order date to complete the order.\u003c\/i\u003e\u003c\/b\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLong-sleeve woven track jacket in blush. Featuring the LABRUM Freetown print. Embroidered Pan-African flag and LABRUM logo at chest. Stand collar. Front zip fastening. Zip pockets. Elasticated cuffs and hem. Fully lined. Loose fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe LABRUM Africa Day 2025 capsule collection celebrates heritage, unity, and the power of storytelling through design. This limited-edition drop features a tracksuit available in two colourways, a graphic T-shirt, hoodie, and caps - each piece inspired by the rich cultural narratives of the African continent and the spirit of connection at the heart of LABRUM. Crafted with intention, this collection is a tribute to African identity, community, and creativity - designed to be worn with pride.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Freetown print explores everyday life in Sierra Leone's capital city through textiles \u0026amp; illustrations. The print is inspired by Mamie Bakie, our founder's grandmother, a fruit and vegetable trader.\u003c\/p\u003e\n\u003cp\u003eIn this collaboration LABRUM and illustrator Masha Karpushina showcase the individual aspects of working lives; from the mountains to that of the sea, with each part playing a critical role in the harmonious ecosystem.\u003c\/p\u003e\n\u003cp\u003eHighlighted in the illustrations are fishermen, farmers, and traders working to make ends meet, capturing the essence of a common goal in Freetown and cities alike:\u003c\/p\u003e\n\u003cp\u003e'Work to live'\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Labrum London","offers":[{"title":"S","offer_id":55442150293883,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":55442150326651,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":55442150359419,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":55442150392187,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":55542623666555,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0070\/6976\/1588\/files\/06_1_logo_last.jpg?v=1748346420"},{"product_id":"labrum-africa-day-freetown-track-pants","title":"White Africa Day Freetown Track Pants","description":"\u003ch5\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eFits to size.\u003c\/p\u003e\n\u003cp\u003eMade in Portugal.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e100% PL.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"ltr-2pfgen-Body-BodyBold\"\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eAvailable for pre-order only. Please allow 2 - 4 weeks from the date of purchase for fulfilment.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTrack pants in white. Featuring the signature LABRUM Freetown print. Embroidered Pan African flag and LABRUM logo at sides. Mid-rise. Concealed drawstring at elasticated waistband. Two-pocket styling. Back zip pocket. Elasticated cuffs. Fully lined. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe LABRUM Africa Day 2025 capsule collection celebrates heritage, unity, and the power of storytelling through design. This limited-edition drop features a tracksuit available in two colourways, a graphic T-shirt, hoodie, and caps - each piece inspired by the rich cultural narratives of the African continent and the spirit of connection at the heart of LABRUM. Crafted with intention, this collection is a tribute to African identity, community, and creativity - designed to be worn with pride.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Freetown print explores everyday life in Sierra Leone's capital city through textiles \u0026amp; illustrations. The print is inspired by Mamie Bakie, our founder's grandmother, a fruit and vegetable trader.\u003c\/p\u003e\n\u003cp\u003eIn this collaboration LABRUM and illustrator Masha Karpushina showcase the individual aspects of working lives; from the mountains to that of the sea, with each part playing a critical role in the harmonious ecosystem.\u003c\/p\u003e\n\u003cp\u003eHighlighted in the illustrations are fishermen, farmers, and traders working to make ends meet, capturing the essence of a common goal in Freetown and cities alike:\u003c\/p\u003e\n\u003cp\u003e'Work to live'\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Labrum London","offers":[{"title":"S","offer_id":55442201117051,"sku":null,"price":80.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":55442201149819,"sku":null,"price":80.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":55442201182587,"sku":null,"price":80.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":55442201215355,"sku":null,"price":80.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":55542624420219,"sku":null,"price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0070\/6976\/1588\/files\/09_1_6bd557e8-7a4c-47ac-938d-cddcd5dda6f7.jpg?v=1748346392"},{"product_id":"blush-africa-day-freetown-track-pants","title":"Blush Africa Day Freetown Track Pants","description":"\u003ch5\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eRegular fit.\u003c\/p\u003e\n\u003cp\u003eMade in Portugal.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e100% PL.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"ltr-2pfgen-Body-BodyBold\"\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eTrack pants in blush. Featuring the signature LABRUM Freetown print. Embroidered LABRUM logo at side. Mid-rise. Concealed drawstring at elasticated waistband. Two-pocket styling. Back zip pocket. Elasticated cuffs. Fully lined. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe LABRUM Africa Day 2025 capsule collection celebrates heritage, unity, and the power of storytelling through design. This limited-edition drop features a tracksuit available in two colourways, a graphic T-shirt, hoodie, and caps - each piece inspired by the rich cultural narratives of the African continent and the spirit of connection at the heart of LABRUM. Crafted with intention, this collection is a tribute to African identity, community, and creativity - designed to be worn with pride.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Freetown print explores everyday life in Sierra Leone's capital city through textiles \u0026amp; illustrations. The print is inspired by Mamie Bakie, our founder's grandmother, a fruit and vegetable trader.\u003c\/p\u003e\n\u003cp\u003eIn this collaboration LABRUM and illustrator Masha Karpushina showcase the individual aspects of working lives; from the mountains to that of the sea, with each part playing a critical role in the harmonious ecosystem.\u003c\/p\u003e\n\u003cp\u003eHighlighted in the illustrations are fishermen, farmers, and traders working to make ends meet, capturing the essence of a common goal in Freetown and cities alike:\u003c\/p\u003e\n\u003cp\u003e'Work to live'\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Labrum London","offers":[{"title":"S","offer_id":55442219598203,"sku":null,"price":80.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":55442219630971,"sku":null,"price":80.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":55442219663739,"sku":null,"price":80.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":55442219696507,"sku":null,"price":80.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":55542625927547,"sku":null,"price":80.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0070\/6976\/1588\/files\/10_1_2.jpg?v=1748363666"},{"product_id":"blush-labrum-africa-day-freetown-track-jacket","title":"Blush Africa Day Freetown Track Jacket","description":"\u003ch5\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eLoose fit.\u003c\/p\u003e\n\u003cp\u003eMade in Portugal.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e100% PL.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"ltr-2pfgen-Body-BodyBold\"\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eLong-sleeve woven track jacket in blush. Featuring the LABRUM Freetown print. Embroidered LABRUM logo at chest. Stand collar. Front zip fastening. Zip pockets. Elasticated cuffs and hem. Fully lined. Loose fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe LABRUM Africa Day 2025 capsule collection celebrates heritage, unity, and the power of storytelling through design. This limited-edition drop features a tracksuit available in two colourways, a graphic T-shirt, hoodie, and caps - each piece inspired by the rich cultural narratives of the African continent and the spirit of connection at the heart of LABRUM. Crafted with intention, this collection is a tribute to African identity, community, and creativity - designed to be worn with pride.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Freetown print explores everyday life in Sierra Leone's capital city through textiles \u0026amp; illustrations. The print is inspired by Mamie Bakie, our founder's grandmother, a fruit and vegetable trader.\u003c\/p\u003e\n\u003cp\u003eIn this collaboration LABRUM and illustrator Masha Karpushina showcase the individual aspects of working lives; from the mountains to that of the sea, with each part playing a critical role in the harmonious ecosystem.\u003c\/p\u003e\n\u003cp\u003eHighlighted in the illustrations are fishermen, farmers, and traders working to make ends meet, capturing the essence of a common goal in Freetown and cities alike:\u003c\/p\u003e\n\u003cp\u003e'Work to live'\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Labrum London","offers":[{"title":"S","offer_id":55442226413947,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":55442226446715,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":55442226479483,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":55442226512251,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":55542625272187,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0070\/6976\/1588\/files\/05_1_logo_last.jpg?v=1748346375"},{"product_id":"labrum-africa-day-hoodie","title":"Africa Day Hoodie","description":"\u003ch5\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eOversized fit.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMade in London.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e100% CO.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"ltr-2pfgen-Body-BodyBold\"\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eLong-sleeve cotton hoodie in black. Featuring the Africa Day NOMOLI graphic screen printed in Pan-African colours at the centre back. LABRUM logo at chest. Drawstring hood. Kangaroo pocket. Rib-knit cuffs and hem.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eThe LABRUM Africa Day 2025 capsule collection celebrates heritage, unity, and the power of storytelling through design. This limited-edition drop features a tracksuit available in two colourways, a graphic T-shirt, hoodie, and caps - each piece inspired by the rich cultural narratives of the African continent and the spirit of connection at the heart of LABRUM. Crafted with intention, this collection is a tribute to African identity, community, and creativity - designed to be worn with pride.\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Nomoli is a longstanding symbol of protection, wisdom, and good fortune. Inspired by the ancient stone figures of Sierra Leone, LABRUM's Nomoli represents ancestral strength, cultural heritage, and a guiding spirit for our global community.\u003c\/p\u003e","brand":"Labrum London","offers":[{"title":"S","offer_id":55442256920955,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":55442256953723,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":55442256986491,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":55442257019259,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":55467078517115,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0070\/6976\/1588\/files\/02_2.jpg?v=1748346327"},{"product_id":"white-quilted-puffer-freetown-tote-bag","title":"White Quilted Puffer Freetown Tote Bag","description":"\u003ch5\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eMade in Portugal.\u003c\/p\u003e\n\u003ch5 class=\"ltr-2pfgen-Body-BodyBold\"\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eQuilted puffer bag in white. \u003cmeta charset=\"UTF-8\"\u003eFeaturing LABRUM’s signature Freetown print in grey. \u003c\/span\u003e\u003cspan\u003eTwin carry handles. \u003c\/span\u003e\u003cspan\u003eButton closure. \u003c\/span\u003e\u003cspan\u003eOne size.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Freetown print explores everyday life in Sierra Leone's capital city through textiles \u0026amp; illustrations. The print is inspired by Mamie Bakie, our founder's grandmother, a fruit and vegetable trader.\u003c\/p\u003e\n\u003cp\u003eIn this collaboration LABRUM and illustrator Masha Karpushina showcase the individual aspects of working lives; from the mountains to that of the sea, with each part playing a critical role in the harmonious ecosystem.\u003c\/p\u003e\n\u003cp\u003eHighlighted in the illustrations are fishermen, farmers, and traders working to make ends meet, capturing the essence of a common goal in Freetown and cities alike:\u003c\/p\u003e\n\u003cp\u003e'Work to live'\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Labrum London","offers":[{"title":"Default Title","offer_id":55743668617595,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0070\/6976\/1588\/files\/Whitepuffedtotebagwithscenicprint_1.jpg?v=1758099117"},{"product_id":"blush-quilted-puffer-freetown-tote-bag","title":"Blush Pink Quilted Puffer Freetown Tote Bag","description":"\u003ch5\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eMade in Portugal.\u003c\/p\u003e\n\u003ch5 class=\"ltr-2pfgen-Body-BodyBold\"\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eQuilted puffer bag in blush pink. \u003cmeta charset=\"UTF-8\"\u003eFeaturing LABRUM's signature Freetown print. \u003c\/span\u003e\u003cspan\u003eTwin carry handles. \u003c\/span\u003e\u003cspan\u003eButton closure. \u003c\/span\u003e\u003cspan\u003eOne size.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Freetown print explores everyday life in Sierra Leone's capital city through textiles \u0026amp; illustrations. The print is inspired by Mamie Bakie, our founder's grandmother, a fruit and vegetable trader.\u003c\/p\u003e\n\u003cp\u003eIn this collaboration LABRUM and illustrator Masha Karpushina showcase the individual aspects of working lives; from the mountains to that of the sea, with each part playing a critical role in the harmonious ecosystem.\u003c\/p\u003e\n\u003cp\u003eHighlighted in the illustrations are fishermen, farmers, and traders working to make ends meet, capturing the essence of a common goal in Freetown and cities alike:\u003c\/p\u003e\n\u003cp\u003e'Work to live'\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Labrum London","offers":[{"title":"Default Title","offer_id":55743670092155,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0070\/6976\/1588\/files\/Blushpinkpuffedtotebagwithscenicprint_1.jpg?v=1758099079"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0070\/6976\/1588\/collections\/04_250522_LABRUM_AFRICA_DAY_1772_R4.jpg?v=1748362800","url":"https:\/\/labrumlondon.pro\/collections\/labrum-africa-day-collection.oembed","provider":"Labrum London","version":"1.0","type":"link"}